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What a serious engagement actually costs.

Published openly, because premium work has nothing to hide.

Most lawyer SEO agencies hide their pricing until they have you on a sales call. Citorian publishes it. Engagements start at $8,500 per month and scale with practice area competitiveness and market scope. Six-month initial term, then three-month renewals. One firm per practice area, per metro. The numbers below are the real ranges, not anchors designed to make a sales rep's quote feel reasonable.

Pricing at a glance

Lawyer SEO and GEO with Citorian costs $8,500 to $25,000+ per month, depending on practice area competitiveness and market scope. Every engagement carries a six-month initial term, then renews in three-month terms, with no annual lock-in and no auto-renewal traps. One firm per practice area, per metro. Every account is run by a senior strategist, not a junior account manager.

From $8,500/mo
Entry tier, single market
6 months
Initial term, then 3-month renewals
No setup fee
Monthly investment is all-in
Why we publish pricing. Transparency filters correctly. Firms below the investment threshold self-select out before wasting a strategy call. Firms above it arrive already understanding that premium, senior-led, exclusive work carries a premium price. That is the audience Citorian is built for, and the pricing is part of the qualification, not a barrier to it.
Engagement Tiers

Three tiers, scoped to your market.

Every tier runs the full Audit, Build, and Rank methodology, with a senior strategist on the account. What changes as you move up is the volume of work and the reach: content velocity, the depth of the authority and digital PR program, and how many markets and practice areas the engagement covers. Where your firm lands depends on how competitive your practice area is and how large your metro is. The seniority and the standard of attention stay the same at every tier.

Single Market
From $8,500per month · 6-month initial term
One practice area in one metro. The right fit for a secondary or mid-size market, or a lower-competition vertical like tax resolution, high-net-worth divorce, or criminal defense outside the largest metros. Built to establish dominant organic and AI search visibility where the field is winnable.
  • Full Audit, Build, Rank methodology
  • GEO across all five major AI engines
  • Technical SEO foundation
  • Practice-area content production
  • Authority building program
  • Monthly senior strategist reporting, with weekly AI citation tracking
  • One firm per practice area per metro, guaranteed
Book a Strategy Call
Most common
Competitive Market
From $15,000per month · 6-month initial term
One practice area in a major metro, or a high-competition vertical like personal injury, medical malpractice, or mass tort in a mid-size city. Built for firms competing against entrenched, well-funded incumbents, where winning takes more content velocity and deeper authority work.
  • Everything in Single Market
  • Higher monthly content volume
  • Counter-content within 30 days of competitor gains
  • Broader keyword and topic coverage
  • Competitor citation-share tracking
  • Expanded senior strategist hours
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Market Leadership
From $25,000per month · 6-month initial term
Personal injury or mass tort in a tier-one metro like New York, Los Angeles, Houston, Chicago, or Miami, multi-location firms, or national mass tort campaigns. For firms intent on owning the most contested categories, where the metro exclusivity alone is worth more than the fee.
  • Everything in Competitive Market
  • Multi-location or multi-practice scope
  • National mass tort campaign support
  • Dedicated digital PR and earned-media program
  • Quarterly in-depth strategy reviews
  • Board-ready reporting for partner and stakeholder meetings
  • First access to emerging AI engine optimization
Book a Strategy Call
~$86M
Modeled customer value from measured organic growth
See what this investment produces The documented track record behind the methodology: a multi-product consumer fintech engagement at $1B+ revenue scale, with the full revenue math and an interactive ROI calculator for your firm.
The Math

Does it pay for itself?

At industry-average legal case economics, the breakeven is low and the upside is large. Here is the framework for a personal injury firm at the entry investment tier. Your specific numbers get calculated on the strategy call using your real case mix and conversion data.

Annual investment
$102K
At the $8,500/month entry tier, the full-year investment for a single-market engagement.
Breakeven
1-3 cases
At an average PI case fee of $40,000 to $120,000, the engagement pays for itself on one to three additional signed cases per year.
Realistic target
Dozens
The target is dozens of additional qualified case calls over the engagement, not the handful required to break even.

Figures are modeled at public industry-standard case economics for illustration. Actual results depend on your firm's current visibility, practice area competitiveness, metro market, intake operations, and conversion infrastructure. No SEO or GEO agency can guarantee specific rankings, traffic, or revenue, including Citorian. Past performance is not a guarantee of future results. The strategy call produces a specific projection for your firm using your current data.

Cost in context

$8,500 a month, compared to what?

The investment only looks expensive in isolation. Set it next to the alternatives for capturing the same high-intent legal demand, and the picture changes.

Option What it gets you Monthly cost
Google Ads (PPC) The same volume of high-intent legal clicks, but only while you keep paying. Stops the moment the budget stops. Personal injury keywords run $50 to $300+ per click. $30,000+
Senior in-house hire+ tools + benefits One senior SEO who cannot match a senior team's breadth across technical, content, authority, and GEO. Plus $20-40K/year in tools. Plus recruiting risk. ~$16,500
A cheaper agency$1,500 - $4,000/mo Junior account managers, templated content, no GEO layer, and the same playbook sold to your competitors. Cheap because it does not compound. $1,500 - $4,000
Citoriansenior-led, exclusive, GEO-native Full Audit-Build-Rank methodology, GEO across five AI engines, senior strategist on the account, one firm per metro, assets you own that compound after the engagement. From $8,500
Doing nothing Your competitors capture the AI citations and the organic case calls. The cost is invisible on your P&L and very real in your competitors' case count. The cases you lose

The in-house figure assumes a $140K base salary plus ~$40K in payroll burden, tools, and overhead, annualized to roughly $16,500/month, for a single person who still cannot cover the full discipline. Organic and AI search assets built through the engagement keep working after the spend stops, unlike paid search.

Scope your investment

Get the specific number for your firm.

The strategy call produces an exact investment figure and projected return scoped to your practice area, metro, and competitive position.

Book a Strategy Call
Scope

What the investment covers, and what it doesn't.

What every engagement includes

  • GEO visibility assessment across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews
  • Technical SEO foundation: schema, Core Web Vitals, crawl architecture, indexation
  • Practice-area content production, attorney-reviewed
  • Authority building on the sources AI engines trust
  • Weekly AI citation monitoring and competitive tracking
  • Monthly senior strategist reporting tied to case calls and signed cases
  • Exclusivity: one firm per practice area, per metro, guaranteed in writing

What Citorian does not do

  • Pay-per-click advertising or paid search management
  • Vanity keyword ranking reports disconnected from revenue
  • Junior account managers between you and the work
  • Templated strategies applied across competing firms
  • Working with multiple firms in the same practice area and metro
  • Annual lock-in contracts or auto-renewal traps
  • Outsourced, generic, unreviewed content

Wondering where this fits in your overall spend? Read what lawyer marketing budgets should actually look like in 2026, including how to balance compounding channels against paid search.

Frequently asked

Investment questions, answered directly.

How much does lawyer SEO and GEO cost with Citorian?
Engagements start at $8,500 per month and range to $25,000 or more per month depending on practice area competitiveness, metro market size, and scope. Single-practice boutique firms in less competitive metros sit at the lower end. Multi-location personal injury and mass tort firms in major markets sit at the higher end. Every engagement carries a six-month initial term, after which it renews in three-month terms.
Why is the minimum $8,500 per month?
Below roughly $8,500 per month, a senior-led engagement cannot deliver the content velocity, authority building, technical work, and weekly AI citation monitoring that produces compounding results in high-CPC legal verticals. Agencies charging less are either using junior staff, templated work, or skipping the GEO layer entirely. The floor protects the quality standard and the senior-led operating model.
Why a six-month initial term?
The audit runs two weeks, and the build ships compounding work through week twelve. Meaningful ranking and AI citation movement typically lands in months four through six. A shorter engagement would mean paying for the build and leaving before the results it earns arrive. The six-month initial term keeps the engagement aligned with the work the methodology requires. After that, it renews in three-month terms, with no annual lock-in and no auto-renewal traps.
How do I know the investment pays for itself?
At industry-average case economics, the math is favorable. A personal injury firm at $8,500 per month invests roughly $102,000 per year. At an average PI case fee of $40,000 to $120,000, the engagement breaks even on one to three additional signed cases per year. The realistic target is dozens of additional qualified case calls. The strategy call produces a specific projection for your firm using your current traffic, case mix, and conversion data.
What is included in the monthly investment?
Every engagement includes the full Audit, Build, and Rank methodology: GEO visibility assessment across all five major AI engines, technical SEO foundation work, practice-area content production, authority building, weekly AI citation monitoring, and monthly senior strategist reporting tied to qualified case calls and signed cases. Higher tiers add content velocity, dedicated digital PR, and in-person strategy reviews.
What does Citorian not do?
Citorian does not run pay-per-click advertising, does not report vanity keyword rankings disconnected from revenue, does not hand accounts to junior account managers, does not use templated strategies across competing firms, and does not work with multiple firms in the same practice area and metro. The focus is earned organic and AI search visibility, senior-led, with exclusivity guaranteed in writing.
Are there setup fees or hidden costs?
No setup fees. The monthly investment covers the full engagement. The only potential additional cost is third-party tooling if a firm requests specific premium directory placements or paid press distribution beyond the standard authority program, and those are always disclosed and approved in advance.
Apply for an Engagement

See the specific investment for your firm.

The strategy call replaces published ranges with your firm's specific number. A 45-minute strategy call scopes your engagement to your practice area, your metro, and your competitive position, and produces a specific investment figure and projected return. No prepared deck. No canned pitch. A mutual fit decision.

Book your strategy call

Tell us where you practice and where you want to win. We reply within one business day.

✓ 45-minute call ✓ Senior strategist ✓ One firm per market ✓ Custom projection