About Citorian

A boutique consultancy built for the AI search era.

Citorian is a senior-led SEO and GEO consultancy serving high-stakes law firms. One firm per practice area, per metro market. A senior strategist on every account. Built around the operating model the AI search era actually rewards.

$2M+

Per-quarter organic revenue growth at a high-growth consumer business

AI engines optimized: ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews

Junior account managers between you and the work

1:1

One firm per practice area, per metro. Guaranteed in writing

Why Citorian exists

The lawyer SEO market is structured badly. Most agencies optimize for the wrong thing: more clients, bigger teams, more retainers, more deliverables. The result is what you see across the industry. Pitch decks featuring senior partners, then handoffs to junior account managers who have never spoken to a managing partner.

Template strategies applied across every vertical. Reports built around keyword rankings that don't translate to signed cases. Twelve-month contracts with auto-renewal clauses designed to make churn expensive rather than make work valuable.

Citorian was built on the opposite premise. Depth of attention over volume, with a senior strategist on every account from kickoff through every monthly review. One firm per market so your competitors stay your competitors. Six-month initial term so the build compounds into real results before anyone judges them.

The premise is simple: a boutique consultancy with the right operating model delivers better outcomes for fewer firms than a large agency does for many. Citorian exists to prove that for lawyer SEO and GEO.

The strategist behind Citorian

Ninoslav Mladenovic

Founder and Senior Strategist

Ninoslav founded Citorian and runs its SEO and GEO strategy. He has led search and AI-search work in high-CPC, lead-driven markets, including a multi-product consumer fintech at $1B+ revenue scale where organic sessions grew from 1.9M to 3.1M a month. He built Citorian to bring that senior-led discipline to high-stakes law firms, one per practice area, per metro.

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The track record behind the strategy

The documented case study behind that work is a multi-product consumer fintech at $1B+ revenue scale, where organic sessions grew from 1.9M to 3.1M a month. Earlier work drove multi-million-dollar quarterly organic revenue growth at a high-growth consumer business. Every organic visit delivered in those engagements replaced paid search spend that would have cost an order of magnitude more. See the documented track record ›

The mechanics that drove those outcomes in adjacent verticals transfer directly to legal: high CPCs, lead-acquisition economics, intense local competition, the need for content depth and authority signals. The vertical changes. The playbook compounds.

Why now

Generative AI engines (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews) are the fastest-growing source of legal research queries in two decades. A fast-growing share of people now start their legal research with an AI assistant rather than a search box. Most lawyer SEO agencies still haven't built dedicated GEO capability. They will, eventually, and the gap will close.

Citorian was built specifically for the moment between traditional SEO and AI search dominance. The firms that build presence in AI answers right now will own the default citation for the next decade. Waiting for the rest of the agency market to catch up means competing for ground that's already been claimed.

~$86M

Modeled customer value · 1.9M→3.1M sessions

Documented Track Record

See the proof behind the strategy

Anonymized engagement at multi-product consumer fintech, $1B+ revenue scale. Custom Search Console and GA4 panels, three-layer revenue math, and an interactive ROI calculator for legal practice areas.

Operating Principles

The seven principles every Citorian engagement runs on.

These aren't marketing positioning. They're the actual operating rules that shape every audit, every brief, every review, every decision.

PRINCIPLE 01

One firm per practice area, per metro

When a firm partners with Citorian, no direct competitor in the same metro and practice area can also work with us. The exclusivity is guaranteed in writing as part of every engagement contract. It's the foundation of why the model works.

PRINCIPLE 02

Senior strategist on every account, end to end

The same person who builds your strategy ships every audit, every content brief, every monthly report, every quarterly review. No junior account managers. No outsourced execution. The strategist who pitched the work delivers the work.

PRINCIPLE 03

GEO from day one

Every engagement benchmarks AI search visibility in week one and tracks it weekly thereafter. GEO is not bolted on as an upsell. It's structurally part of the methodology because the AI search shift is structurally part of the market.

PRINCIPLE 04

Authority is earned, not bought

We don't buy backlinks, submit to mass directories, or chase tactics that get penalized at the next algorithm update. Authority is earned through specific publication placements, bar association engagement, and citation density across sources AI engines actually trust.

PRINCIPLE 05

Reporting maps to signed cases, not rankings

Every monthly report tracks the qualified case calls and signed cases attributable to organic work. Rankings are an intermediate metric. Revenue impact is the metric that matters. We report on both, prioritized in that order.

PRINCIPLE 06

You own everything we build

Every asset built during the engagement, the content, the technical foundation, the authority, stays yours and keeps working after it ends. You are not renting visibility that disappears the moment you stop paying. You are building something you own.

PRINCIPLE 07

Every engagement covered by NDA

Confidentiality is built into the contract. Your firm's strategy, data, performance metrics, and competitive positioning stay confidential. Published case studies happen with explicit client approval, in line with applicable ABA Model Rules and any state bar requirements, never without.

We work for one firm per practice area, per metro. Everyone we represent represents no one else. That is the entire model, and it is why it works.

Who Citorian Works With

The right fit, and the wrong fit.

Built for these firms

$3M+ in annual revenue with case volume and margin to support sustained SEO and GEO investment.

A senior partner driving growth strategy who can make decisions and stay engaged with the work.

Plaintiff-side or consumer-facing practice areas where the buyer reaches your firm through search and consultation.

Long-term market mindset. A desire to own your metro for the next decade, not just rank for a single keyword this quarter.

Not the right fit

Earlier-stage firms still building their first year of revenue. Citorian's pricing requires the case-value math to be already in place.

Mega-firms with national footprint like the 1,000-attorney plaintiff shops. They need enterprise SEO teams, not a boutique consultancy.

Defense-side commercial firms where buyers find counsel through relationships and league tables, not through Google search.

Firms looking for quick wins in 60 days. SEO compounds over months and years. Not the right channel for short-term campaigns.

Questions buyers ask us.

Six things we hear most often from managing partners considering Citorian for the first time.

Who runs Citorian?

Citorian is led by its founder, Ninoslav Mladenovic, a senior SEO and GEO strategist with years of leadership at scale. The documented case study is a multi-product consumer fintech at $1B+ revenue scale, where organic sessions grew from 1.9M to 3.1M a month, alongside earlier work driving multi-million-dollar quarterly organic revenue growth at a high-growth consumer business. Every audit, content brief, monthly review, and strategic decision on a Citorian engagement runs through the senior strategist on that account. There are no junior account managers between the firm and the work.

What makes Citorian different from a typical lawyer SEO agency?

Three structural choices. First, exclusivity: Citorian works with only one firm per practice area, per metro, guaranteed in writing. Second, senior-led delivery: the strategist who builds the strategy ships every deliverable, with no junior handoff. Third, GEO from day one: AI citation share across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews is benchmarked in week one and tracked weekly thereafter, rather than bolted on as an upsell.

Is Citorian the right fit for my law firm?

Citorian is built for established plaintiff-side and consumer-facing firms with at least $3M in annual revenue, a senior partner driving growth strategy, and a long-term mindset about owning their metro market. Earlier-stage firms, mega national plaintiff shops with 1,000-plus attorneys, defense-side commercial firms whose buyers come through relationships, and firms looking for 60-day quick wins are generally not the right fit. A 45-minute strategy call confirms fit before any engagement.

What practice areas does Citorian work with?

Personal injury, mass tort and class action, medical malpractice, criminal defense and DUI, high-net-worth divorce, and tax resolution. These are the plaintiff-side and consumer-facing verticals where search-driven intent dominates buyer behavior and the case-value math supports premium investment in SEO and GEO. Exclusivity applies within each practice area and metro combination.

How does Citorian protect client confidentiality?

Every engagement is covered by a written NDA before any data, strategy, performance metrics, or competitive positioning is shared. Published case studies and track-record references happen only with explicit client approval, never without. Strategy and results from one engagement are never shared with another, and the one-firm-per-market structure means no engagement is ever competing internally for attention or insight.

Where is Citorian located, and which firms does it serve?

Citorian serves US law firms nationwide on a remote-first basis. Engagements are not constrained by physical location; the model is built around senior strategist availability and the one-firm-per-metro exclusivity rule. Communication runs through scheduled calls, written briefs, and monthly senior strategist reviews.

If This Sounds Like a Fit

A 45-minute strategy call answers the rest.

If Citorian's operating model and approach sound like the right fit for your firm, the next step is a strategy call. We review your firm's current position, identify the biggest opportunities in your metro, and decide together if there's a fit.

Book a Strategy Call