Lawyer SEO & GEO Insights
Analysis from the front lines of the AI search era for law firms.
Deep analysis on Generative Engine Optimization, AI search behavior, practice-area-specific tactics, and the marketing economics of high-stakes legal practice. Long-form pieces only. No generic lawyer SEO content, no recycled marketing tips, no filler.
Substantive long-form analysis for high-stakes lawyer marketing.
Built for managing partners and growth-focused legal marketing directors. Each piece is built for both Google ranking and AI citation across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Attorney-reviewed where relevant.
A Lawyer SEO Methodology That Survives Google Core Updates
Why some lawyer SEO work compounds through core updates and some collapses. The seven foundational principles Google rewards, the tactics that get penalized, and how to tell if your current SEO partner is update-proof.
Personal Injury · AI SearchHow Personal Injury Firms Get Cited in AI Answers
How AI engines decide which personal injury firms to name, the authority sources and on-page structure they reward, and seven tactics that earn citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.
Marketing BudgetsWhat Lawyer Marketing Budgets Should Actually Look Like in 2026
The shift from paid-search-heavy budgets to compounding-organic-led budgets. What top firms allocate to SEO, GEO, content, and traditional ad spend, and why the mix has changed.
GEO Field GuideGEO vs SEO for Lawyers: The 2026 Field Guide
The complete framework for how Generative Engine Optimization actually differs from traditional SEO, what AI engines reward, and which tactics from the SEO playbook still apply in the AI search era.
The categories Citorian writes on. Nothing else.
Long-form analysis only. Within four narrow categories where the senior strategist has substantive expertise.
GEO & AI Search
How AI engines select firms, what structural elements they reward, and how to build citations.
Practice-Area Analysis
Vertical-specific SEO dynamics for PI, mass tort, med mal, criminal defense, family law, and tax.
Marketing Economics
The math behind SEO ROI, case acquisition cost, and the channel mix for premium legal practice.
Methodology & Process
Deep-dives on the specific tactics, frameworks, and operating principles that survive algorithm updates.
A 45-minute strategy call answers everything the articles will.
The articles will be free to read when published. A strategy call applies the same analysis directly to your firm's specific position in your metro market. One to two new firms per quarter.
Book a Strategy Call